Marketing & Graphic Design
BIKE MASTERS
HIGHLIGHTS FROM MY TIME AT BIKE MASTERS!
While at Bike Masters, I held the position of Marketing Coordinator. I led all marketing and graphic design efforts from March 2021 to April 2022.
The main areas of practice include sales, marketing, in-store and digital design , social media, and event coordination.
CUSTOMER APPRECIATION EVENT
Poster and Social Media Graphics
11x14
GRIT + Bike masters collab
Bike Masters sponsored the 2021 NICA Nebraska Leadership Summit
“The Leaders' Summit is an integral part of the NICA model for interscholastic mountain bike programs. They bring together coaches — both new and experienced — to develop skills and knowledge, share strategies, and build community.”
Bike Masters donated a water-bottle and a BM gift card for NICA coaches to spend on bike gear and supplies for the upcoming season.
RIDE HAPPY CAMPAIGN
Announcement of the new slogan Get out there and Ride Happy! with the Ride Happy Campaign. The goal was for the bike shop to be more approachable to the community. Not just for pro level cyclists.
This campaign was executed with a rebranding of the shops website and social media, Ride Happy SWAG (apparel, stickers, and influencer boxes).
Soon after there was noticeable increase in kids bike sales.
NOW HIRING - SOCIAL MEDIA
Social media graphics for Instagram & Facebook
BLOG POST
New E-BIKE Act would create a 30% tax credit on new E-bike purchases.
The benefits of riding a bike over a car not only benefit your health but the plant's health as well by reducing carbon emissions. On Tuesday, the House of Representatives introduced a bill that would give a refundable tax credit of 30% (up to $1,500) on purchasing a new e-bike less than $8,000.
The bill introduced by Congressman Jimmy Panetta (D-CA) and Congressional Bike Caucus Chairman Earl Blumenauer (D-OR). Congressman Panetta hopes to turn E-bikes from just a fad to a realistic and practical form of transportation and reduce carbon emissions.
"My legislation will make it easier for more people from all socio-economic levels to own e-bikes and contribute to cutting our carbon output," said Congressman Panette. By incentivizing the use of electric bicycles to replace car trips through a consumer tax credit, we can not only encourage more Americans to transition to greener modes of transportation but also help fight the climate crisis."
A recent study, published in the Transport and Environment journal, found if 15% of automobile trips were replaced with an E-bike that carbon emissions can decrease by 12%. The study sparked the interest in the Congressman's to create an incentive.
Co-sponsor of the bill Earl Blumenauer is the founder and co-chair of the Congressional Bike Caucus. It is a bipartisan caucus of the House of Representatives that promotes cycling awareness and its benefits on improving infrastructure.
"One of the few positive developments of the last year has been the surge in biking. Communities large and small are driving a bike boom. Notably, electric bicycles are expanding the range of people who can participate and making bike commuting even easier," said Rep. Earl Blumenauer. "I look forward to working with Congressman Panetta on this important expansion of cycling opportunities."
People for Bikes is supporting this bill. They are urging bicycle lovers and advocates to send a letter to their representatives to encourage their support. Join the Electric Bicycle Incentive Kickstart for the Environment (E-BIKE) Act and learn more here. Bike Masters supports this bill, and we invite you to join the E-BIKE Act with us!
With the increase in interest in E-bikes, now is the perfect time to start looking at options.
- Creo SL is the lightest E-bike in its class.
- Sl 1.1 motor delivers up to 240 watts of assist and leaves no resistance when turned off.
- Up to 80 mile range from the internal battery, 120 miles with the optional range extender
- Future shock to tame rough roads with 20mm of travel.
- Sleek blend of speed and comfort, available in step through for easy mount and dismount.
- 650b rims with 2.3 tires offer a cushy and smooth ride on the roughest routes.
- Removable battery for easy charging.
- Range calculator on the smartphone app will never leave you stranded.
- Same lightweight SL 1.1 motor as the Creo has a peak power of 240 watts.
- Speed up to 28mph.
- Lightweight aluminum frame.
- Integrated battery with optional extender for up to 120 miles of range.
- Built in headlight and taillight run off the internal battery.
- A need breed of eMTB combines a full carbon frame and Fox suspension with the ultra smooth SL 1.1 motor.
- Ride you favorite trails longer with the optional range extender which boosts range up to 50%.
- Fully customizable riding experience with the Turbo Connect App manages battery use and more.
- Stumpjumper inspired experience offers confidence and control.
If you would like more information, reach out to us at the shop by phone at 402-964-1080 or by email at sales@bikemasterscycling.com.
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